什么是销售？这么一个简单的问题，可能每个人都会有不同的回答。虽然很多人都在做销售，我们也每天都在买东西，但是如果要回答“什么是销售”，很多人还真难用一两句话概括出来。

What is sales? For such a simple question, each may have a different answer. Although many people are doing sales, and we are buying things every day, if you want to answer "what is sales", it is really difficult for many people to sum it up in one or two sentences.

有些人总结，“销售就是把东西卖出去”，真的是这样吗？

Some people conclude, "Sales is to sell things." Is this really the case?

如果仅仅把东西卖出去，那么最多只完成了销售的一半，还有另一半，也是最关键的一半，就是“把钱收回来”，否则卖了还不如不卖。

If you just sell things, you can only complete half of the sales at most, and the other half, which is also the most critical half, is "getting the money back". Otherwise, it is better not to sell.

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“把东西卖出去”只完成了销售任务的一半，最重要的另一半是”把钱收回来”。而持续的生意关键是要给客户提供持续的价值，一个好的产品和服务，重点是“要让客户觉得有面子”。世界上所有的人，都喜欢买东西，而不是被卖东西。因此，那种求人的营销一定无法成功。有些时候，一单生意如果做得太辛苦，就不要做了，有精力不如去找其他客户。